Experiencing the Book xix view of design. Why thinking of cross-channel user experiences in terms of information spaces is important. Why the shaping of the process is more important than the single interaction. And we wanted this to get through, to seep down. That meant sacrificing side threads when not strictly on topic and, as a consequence, drop a few interesting opportunities. We still have more than a couple of folders stuffed full with sketches, ideas, links, drawings, and case studies that investigate some of these connections and overlaps. We are those kind of guys who say "you have five seconds, we can explain" and then go on pontificating for hours. It might very well be that you still find that we could have indulged on these walks in the woods a little more. It might be, but it felt wrong, like adding too much water to your coffee or too much milk to your tea. Instead, each chapter will paint the big picture, provide you with the core ideas, and leave everything else to the references you will find waiting at the end of each of them and on the Web. the Web site