236 The Oneida Nation piece of property. Once the ownership of land is established, it should be managed by this platform in the most effective manner. 10.6.5 marketing sector The marketing arm of the business system will consist of the retail busi- ness and distribution channel, which will aggressively search and exploit the existing and potential needs of the current and emerging markets in and outside of the United States. This sector will work closely with all out- put units and act as their marketing arm. Each platform is intended to house all three distinct types of owner- ship as follows. 10.6.5.1 cOllecTive OwNerShip This type of ownership will consist of all the business activities that are col- lectively owned by the Nation. This type of ownership can be used in all platforms. Collective ownership can be formed in agriculture, services, industry, land management, housing, and leisure/entertainment. For exam- ple, because of the significant role that gaming plays in the operation of the