Structure 197 Two major functions of the market dimension are distribution and advocacy. Distribution represents the organization to the outside. Advocacy is responsible for sensing environmental conditions and exploring the expectations of the customers. Advocacy serves all those affected by the activities of the organization. Especially important is its role in advocating the consumer's point of view inside the organization. Distribution and advocacy units may be organized geographically or by market segmentation. However, if one is organized geographically, the other should be based on market segmentation. Input, output, and market platforms form an interactive whole engaged in an ongoing process of redesign to create new orders spontaneously as deemed necessary. Because interactions among purposeful actors take many forms (actors may cooperate on one pair of tendencies, compete over others, and be in conflict over a different set, all at the same time), we are dealing with a dynamic structure. In addition members learn, mature, and change over time. The result is an interactive network of varying members with multi- ple relationships, re-creating itself continuously.