Social Learning 63 specialization in science moves it further away from the common image, creating a small, isolated subculture. Ultimately, creation of a scientific subculture that fails to communicate its insights reduces the influence of science on the behavior of the public at large at just the time when it may be needed most. Recently involved with a community development project aimed at creating a shared vision of a desired future for all the stakeholders, I was confronted with the following statement: "Common people don't understand these fancy concepts. They would be better off sticking with tangible and familiar things they understand." My answer was "Understanding among common people is usually the end result of a developmental process, not its beginning. If understanding among com- mon people becomes a prerequisite for introducing a `fancy' concept, I assure you that we will fast fall to the lowest level of banality. Life would proceed with setting and seeking attainable goals that would rarely escape the limits of the familiar." The greatest obstacle in most developmental processes is not so much a lack of understanding among common people as a lack of common understanding among the so-called experts. It has always been easier to