CHAPTER 6 IMPROVING CONTENT MANAGEMENT WITH CONTENT STRATEGY REFRAME THE CONVERSATION "Some organizations are in publishing, so content strategy comes more naturally to them. We're an instrument of monetary policy, so it's a little different here," said R. Stephen Gracey, the manager of social media and content strategy at the Federal Reserve Bank of Cleveland. 1 In his previous role as web content manager, Stephen acted as the "chief evangelist" of content strategy for the Fed, focused on content quality control, and consulted with business areas to create and maintain timely and appropriate content. Content management is often a technical topic, but in Stephen's capacity