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Chapter 6: Improving content management ... > Create a culture of sharing, educati... - Pg. 126

I M P R O v I N G C O N T E N T M A N A G E M E N T W I T H C O N T E N T S T R A T E G Y 109 goals of the content, who will create it, how to tag and organize it, and the usage model your internal audience expects? Draw close a colleague in content strategy. Your problem is their problem, and we need to be in this together. CREATE A CULTURE OF SHARING, EDUCATION, AND MAINTENANCE The Federal Reserve Bank continues to evolve a process for content management that addresses its culture, competencies, and needs. Content strategy, as the plan for the creation, aggregation, governance, and expiration of content, is the backbone of the Fed's content management, helping it stand tall and move forward in a functional, feasible way. With entirely different expectations and processes, the same thing is happening at REI, the outdoor retailer. As of January 2011, REI.com didn't effectively employ a comprehensive commercial content management system. So many backpacks, articles about how to choose one, and videos on adjusting backpack fit, but no CMS? It's enough to make you want to curl up in your ultralight backpacking tent until springtime.