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Chapter 6. Improving content management ... > Cultivate a culture of governance

Cultivate a culture of governance

REI and the Federal Reserve Bank may not have comprehensive content management systems in the traditional sense, but they do have strong cultures of content creation. That's something Oregon Health and Science University is trying to cultivate and formalize with better governance. OHSU relaunched OHSU.edu in February 2008, collaborating with ISITE Design around the information architecture, design, CMS specification, and technical implementation.

“Content matters, but only as much as you have the resources to maintain it,” said Renee McKechnie in ISITE's CMS Wisdom Report.11 Renee is OHSU's Manager of Web Strategies. While REI and the Federal Reserve focused extensively on acquiring new content for their respective web properties, Renee's talking more about the long term. After you get that content, who's going to maintain it—and what does “maintenance” even entail? How frequently will designated editors update it or review it to ensure it's still relevant and accurate?


  

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