CHAPTER 8 GROWING THE BUSINESS AND GETTING TO WORK GET A SEAT AT THE TABLE " Content work can't be divorced from business goals, so content people need to know as much as possible about the client's understanding of their goals," writes Erin Kissane. 1 She recommends the content strategist dig deep into project documentation, the RFP, and proposal to forge a working, realistic project definition. If you are on the project in that capacity--whether you are The Content Strategist, a lone wolf wearing all the hats, or the Information Architect (IA) or copywriter who sees the communication gaps--grab a seat at the table and champion clarity. Even (and especially) in internal initiatives, the