66 CONTENT STRATEGY AT WORK the details for every element on every page: specific content type, approximate character count or size, current messaging, etc., just as you would in a more comprehensive audit. Each element gets its own row in the spreadsheet. This template for a core sample audit looks much like what you'd use in a more comprehensive audit. Here, we can begin to analyze the Dining & Entertainment category of CrateandBarrel.com by specifying the content elements on the category