Challenges

The best way to get better at writing Web content is to write, write some more, and rewrite. The challenges in this chapter concentrate on understanding your audience as well as yourself.

Freewriting

The freewriting challenges ask you to write for distinctly different audiences and to reflect on your word choice, topics, themes, mood, pace, and tone.

Freewriting works best when it is timed. If you tend to write quickly, set the timer for ten minutes. If you tend to take a little more time, give yourself 15 minutes. Remember that with freewriting you don’t need to worry about accuracy, grammar, spelling, and so forth. The practice is about capturing your first thoughts.