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Use a Conversational Style

A conversational style means writing like you are having a conversation. Write like you talk, only better. If you take on a writing style that does not feel real and natural, you will distance the reader from the piece. Check your style to see if it sounds like you, but with more panache. Make sure the story doesn’t sound patronizing, avuncular, or pedantic. Make sure it doesn’t sound like you are trying to impress someone.

The following example illustrates a pedantic style versus a more conversational style.

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In the Field with a Buddy

Photographer Scott Kelby states in the beginning of The Digital Photography Book (Peachpit, 2007) that he is writing the book as though you, the reader, and he are out in the field on a photo shoot. You are asking him questions, and he is answering them, throughout the book. It’s this conversational style, easy to read and understand, that helps makes his digital photography books so popular.


  

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