Writing for the Web: Creating Compelling Web Content Using Words, Pictures and Sound > Contents - Pg. : Safari Books Online

Table of Contents

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Contents

Chapter 1 All You Really Need to Know

Messages, Messages, Messages

Make Your Messages Rise Above the Din

Who Is Your Audience?

Chapter 2 Best Practices for Writing for the Web

Write Succinctly

Use a Conversational Style

Use Precise Terms

Use Plain Terms

Keep Sentences Short

Keep Paragraphs Short

Chunk Information

Title and Subtitle

Organize for Your Audience

Set the Right Tone

Chapter 3 Working with Images

Choose the Right Type of Image

Keep the Message Clear

Telling a Story

Think of the Global Audience

Using Tables, Charts, and Graphs

Chapter 4 Adding Motion

Getting Started with Motion

Developing the Story

Guidelines for Video and Animation

Chapter 5 Adding Sound

Choosing Sounds

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