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Summary

Experiences are better when businesses are built around people. Many new businesses are using the social web as a platform to change established industries and incumbent companies.

The web is being fundamentally rebuilt around people, and this will change how businesses operate. Almost everything we do revolves around other people, and the social web will reach us all.

This rebuilding of the web is happening because our online life is catching up with our offline life. We’re social creatures, and social networks have been around for 10,000 years. The social behavior we’ve evolved over those thousands of years will be what motivates us to act on the social web. Businesses will need to understand those behavior patterns to be successful.


  

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