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Further reading

1. See the 2009 research paper “Twitter power: Tweets as electronic word of mouth” by researchers at Pennsylvania State University and Twitter.

2. See the 2011 research paper “Social laughter is correlated with an elevated pain threshold” by Robin Dunbar and others.

3. See the 2010 research paper “Is it really about me? Message content in social awareness streams” by researchers at Rutgers University.

4. For a great overview of research on happiness, see Derek Bok’s book The Politics of Happiness: What Government Can Learn from the New Research on Well-Being (Princeton University Press, 2010).

5. See Robin Dunbar’s book How Many Friends Does One Person Need? (Faber and Faber, 2010).

6. See the 2008 research paper “Word-of-mouth as self- enhancement” by Andrea Wojnicki and David Godes.


  

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