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Further reading

1. Malcolm Gladwell’s The Tipping Point: How Little Things Can Make a Big Difference is nicely summarized on Wikipedia, including key ideas and challenges to those ideas.

2. See the 2009 paper “Distinguishing influence-based contagion from homophily-driven diffusion in dynamic networks” by Sinan Aral, Lev Muchnik, and Arun Sundararajan.

3. See the 1993 research paper “Identification of endogenous social effects: The reflection problem” by Charles Manski.

4. See the work of sociologist Rakesh Khurana. Start with his book Searching for a Corporate Savior: The Irrational Quest for Charismatic CEOs (Princeton University Press, 2002).

5. See the 2011 research paper “Everyone’s an influencer: Quantifying influence on Twitter” by researchers at Yahoo! Research and the University of Michigan.


  

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