Further reading

1. See the Wikipedia article titled Mirror Neuron for an introduction and further reading.

2. See Richard Thaler and Cass Sunstein’s book Nudge: Improving Decisions About Health, Wealth, and Happiness (Yale University Press, 2008).

3. In their book Connected (Little, Brown, 2009), Nicholas Christakis and James Fowler describe how people are influenced by social proof.

4. See the 2002 research paper “Evidence on learning and network externalities in the diffusion of home computers” by Austan Goolsbee and Peter Klenow.

5. See the 2003 research paper “Modeling interdependent consumer preferences” by Sha Yang and Greg Allenby.

6. This example is from Robert Cialdini. For more examples of social proof see the 2007 research paper “Using social norms as a lever of social influence” by Cialdini and Goldstein.