Index

A

adoption thresholds 74–75, 76, 81

advertising

historical increase in 132

new forms of 135, 142

reach approach to 133

targeted 80, 138, 139 See also marketing

Airbnb service 46

Allen, Christopher 48

American Eagle Outfitters 41

American Express 120

anchoring 126

Apple products 122

Ariely, Dan 98, 128, 131, 144

associates 52

B

Bahrami, Bahador 92

Barabási, Albert-László 31, 48

basic friendship pattern 55

behavior

changing 123–124, 149

consistency of 118–119

consumer 12, 104, 106, 148

influence of 86–87, 109, 148

social proof and 86–87

technology and 9–10

understanding 150

beliefs 120, 149

Berger, Jonah 19, 27, 28

Bernoff, Josh 28, 69, 99

biases

confirmation bias 127

environmental cues and 125–126

habits related to 123–124

influenced by others 118–119

perception of value and 120–122