Introduction

Have you ever thought about the connection between knowing who you are and achieving success? Have you ever felt unsure of where you fit in the world? Or maybe you were never sure to begin with.

You might think you have a pretty good handle on who you are, your identity. But here’s the thing: Most people really don’t. And even if you do, your identity can change, evolve, and transform. It’s up to you to fully grasp your identity and use it to your advantage to succeed.

If you ask a lot of people who they are, you’ll get a host of answers: “I’m a student.” “I’m a future CEO in the making.” “I’m a single mom.” “I’m a Chicago Bulls fan.” Others might say, “I like the Yankees.” “I’m a Pisces.” “I’m a caring, giving person.” Some might even admit, “I’m a taker.” Whatever the snapshot, it’s not a fully developed picture for most people, so you and I are going to take a journey to find out more about identity, and why knowing yours better can be a huge asset.