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Thou Shall Not Use Comic Sans 365 Graphic Design Sins and Virtues: A Designer's Almanac of Dos and Don'ts Sean Adams, Peter Dawson, John Foster, Tony Seddon Peachpit Press 1249 Eighth Street Berkeley, CA 94710 510/524-2178 510/524-2221 (fax) Find us on the Web at: To report errors, please send a note to Peachpit Press is a division of Pearson Education Acquisitions Editor: Nikki Echler McDonald Production Editors: Cory Borman, Tracey Croom Proofreader: Jan Seymour Copyright © 2012 Quid Publishing A QUID BOOK Conceived and produced by Quid Publishing, Level 4 Sheridan House, 114 Western Road, Hove BN3 3PJ, England Designed by Tony Seddon Notice of Rights All rights reserved. No part of this book may be reproduced or transmitted in any form by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. For information on getting permission for reprints and excerpts, contact Notice of Liability The information in this book is distributed on an "As Is" basis without warranty. While every precaution has been taken in the preparation of the book, neither the authors nor Peachpit shall have any liability to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by the instructions contained in this book or by the computer software and hardware products described in it. Trademarks Many of the designations used by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book, and Peachpit was aware of a trademark claim, the designations appear as requested by the owner of the trademark. All other product names and services identifed throughout this book are used in editorial fashion only and for the beneft of such companies with no intention of infringement of the trademark. No such use, or the use of any trade name, is intended to convey endorsement or other affliation with this book. ISBN 13 ISBN 10 978-0-321-81281-0 0-321-81281-6 10 9 8 7 6 5 4 3 2 1 Printed in China