215: Thou shall always check to see if a perfect stock photo might be available

Commentary A very famous designer once told me a story about how one of his most iconic posters almost didn’t come to fruition. It involved the interaction of a figure with a cityscape, only it had to be a specific city, immediately recognizable. He was limited in his options with the figure, so he joked to the client that should they want to rent a helicopter, he could easily get the image they desired.

They begged him to at least give it a try. He scoffed and thought about just telling them that he researched to no avail, so hopeless seemed the task. Then, he pecked out a quick stock search, only to discover a photographer who specialize in that region, leaving him with a multitude of options and an incredibly happy client, amazed that he could be so diligent in turning up such a difficult image to find. JF