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Imagery and Graphics > 217: Thou shall also show a client better alternatives t...

217: Thou shall also show a client better alternatives to their own imagery if necessary

Image

Commentary Most clients have not been educated as designers. They haven’t studied the history of photography. They don’t understand complex rules of composition. And they don’t need to. Clients understand the rules of law, or medicine, or engineering. This may lead to a client supplying really awful imagery. It may be blurry photographs taken by a girlfriend who is interested in photography. It may be awful drawings of a client’s pets, drawn by a relative. Or it may be as simple as a photograph that sends the wrong message. When the project is finished, there will be no note on the bad images that reads, “This was chosen by the client.” The failure of the project will be the designer’s. When faced with bad photography, art, or information graphics, ....SA


  

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