219: Thou shall not repulse your audience with imagery unless briefed to do so

Commentary Shocking images are a valuable tool for the graphic designer. An image that challenges the audience, or forces them to acknowledge an issue, is one of the strongest forms of communication. Repulsive and aggressive images are part of this canon. In the right context, this type of imagery can create a result that is spectacular. Repulsive images used for shock value alone are pandering.

The solution may receive the attention desired, but the lasting effect will be one of anger and negativity. If the client is the Sex Pistols, this response may be desired. Most clients, however, prefer a positive reaction. No communication is ever neutral. The response will always be clear or confused, positive or negative. The designer’s role is to help guide that perception toward positive and clear. SA