130: Thou shall understand how and why a book or brochure publication is structured

Commentary As with letterform anatomy, so with books and brochures—it is important to know how they are structured. A book, or other publication type, has many elements to it other than the cover and text pages. The designer must be familiar with these details, as they have to be factored into the flatplan and designed in the appropriate manner. Items such as the half-title and title pages, the imprint and contents, are integral to book publishing and it would be embarrassing if you had to ask the client what they are! There are, of course, certain orthodoxies in the running order of a book, especially within the prelims and endmatter. These vary depending on content, but they all work to more or less the same structure. However, once you know the n....PD