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Layout and Design > 148: Thou shall not ignore a client’s corporate standards

148: Thou shall not ignore a client’s corporate standards

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Commentary Before the cultural revolution of the 1960s, people went to work in accounting, law, insurance, and manufacturing and did their job. They didn’t consider themselves to be artists. Today, everyone is told to be “creative.” Everyone should be unique and express him or herself. This works well when choosing ties, but is a recipe for disaster with corporate standards. These standards exist to maintain a clear, cohesive, and proprietary voice for a client. They are not created to restrain creativity simply as a measure of meanness. Within any company, people will want to ignore the standards and make their own logo or add purple because it is their favorite color. As a designer, you are collaborating with the enemy of you do the same. Save the....SA


  

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