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Layout and Design > 154: Thou shall return to the creative brief numerous times...

154: Thou shall return to the creative brief numerous times during the creative process

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Commentary I cannot stress enough how important a creative brief is to a project. It doesn’t have to be extensive or too involved. Actually, I prefer that it be simple and short. It is a brief, after all. Take the time to talk through your project with your client and establish their priorities, and then rank them in the order of importance. The focus should always be on the top two or three on your list, with anything to follow a bonus if it can be done. When you both agree that you have a list that applies to the project at hand, type it up and share it, and agree that you both will keep it close. If you refer to it often when designing, you will surely help them accomplish their goals. On the client side, referring to the brief takes away a lot o....JF


  

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