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Production and Print > 280: Thou shall request a paper dummy from your printer

280: Thou shall request a paper dummy from your printer

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Commentary I love paper samples and it’s always great thumbing through them and deciding which materials are appropriate and how they can be employed in a project. Once you get a final list, it is worthwhile getting a dummy made up, whether it be for a brochure or a book, so you can better judge how production factors may impact on your design. I also think it is important to show dummies to clients so that they know what to expect when the final item arrives. It may be that they have something else in mind or would prefer a different material for the cover or interior pages, and it is much better that they have a chance to comment at an early stage. Otherwise, you risk receiving comments once the final product has been delivered, such as “Oh . . . ....PD


  

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