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Production and Print > 290: Thou shall press check every project possible, even...

290: Thou shall press check every project possible, even business cards

Commentary Once, while visiting a massive mansion, I was struck by the bathroom sink having had the knobs for the water installed backwards, so that it was unnatural to reach across to turn them on and off. I was certain that, despite the gorgeous and extravagant structure all around it, I could never live in this house with it tormenting me so. It reminded me that no part of a job is too small for proper supervision and attention to detail and a failure can ruin everything around it. Press inspecting a job allows for the designer to make adjustments, as well as ensure that all the elements are in place, every “t” crossed. In a worst-case scenario, you merely make certain that the job prints as expected. In a best-case scenario, you can improve the ....JF


  

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