310: Thou shall learn about different finishing techniques

Commentary A printed object is a three-dimensional form. Just because Adobe InDesign displays standard double pages on a spread, does not mean that this is the only format. Paper can be cut, perforated, folded in unique ways, and trimmed to unexpected shapes. A business card can be oval, die-cut, or folded. A publication can have a cover that only extends to the middle of the first page, or folds over to create a gatefold. A letterhead can be trimmed with rounded corners. When appropriate, add scratch and sniff. This might be more difficult to sell to the client if it’s a pet company, but perfect for a florist or candy store. Remember, the page, book, or poster is a piece of sculpture. It can be flat or as complex as origami. Unless you are aware of....SA