311: Thou shall consider effectiveness against cost for special finishing techniques

Commentary I mentioned earlier on that, with certain projects, production and print considerations can play an important part in the overall concept. For example, two colors may be selected for the way they work together to produce a communicative result. The use of a foil block, a deboss, or a special color can also add real value to what you are trying to say; if this facilitates effective communication, then go for it. However, there is always a risk of creating “kitchen sink” design (one that has everything, including said utility). The addition of needless print processes does little to actually increase the design’s effectiveness or its tactile qualities. If anything, it can often dilute or hinder the design, while definitely costing more to p....PD