272: Thou shall get your printer involved as early as possible in your project

Commentary You seem like a pretty smart cookie. Are you able to keep up on every innovation in design and advertising, from software to philosophical trends? Of course you can’t. No one can fully keep abreast of their vocation, much less another field altogether, no matter how related it might seem on the surface. Printing and design, though they often hold hands, are wildly different industries. Recognizing that you should know enough to have an intelligent conversation with your printer, but could never imagine that you would fully understand the ins and outs of the business, is a good start. The sooner you engage your printer in your project, the quicker they can enhance it, adding special techniques, innovations in the industry, or better yet, c....JF