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The Practice of Design > 349: Thou shall not be afraid to share ideas and colla...

349: Thou shall not be afraid to share ideas and collaborate

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Commentary Keeping your ideas close to your chest is understandable if an original idea represents the difference between you gaining or losing a lucrative contract. If you’re pitching against other designers (and not for free, I hope) the last thing you’re going to do is turn up at the meeting and say to your rivals, “Hey guys, do you want to see what I came up with?” However, there are times when sharing ideas will win rather than lose you those contracts. For example, you’ve designed a brochure and your client tells you it’s great and they’d now like to roll out the concept to their new website. Oh no—you’re a print designer and don’t do websites. It’s time to go see the web designer that rents the office across the hall. The original concept is ....TS


  

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