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The Practice of Design > 321: Thou shall insist on a written brief for every pr...

321: Thou shall insist on a written brief for every project

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Commentary John the designer is looking forward to working with his new client and arrives in good time for the briefing. “Good to meet you,” says Trevor the client. “I’ve looked at your website and love your work—it’s so our kind of thing.” “What do you have in mind for your brochure?” asks John. “Oh, we want you to decide as your work is so our kind of thing,” says Trevor. “I’d really prefer some direction from you first so I know I’m on the right track,” says John. “No need,” says Trevor. “We love everything on your website.” “Well—OK,” says John. Two weeks later John arrives to present his concept for the brochure. Trevor looks over the visuals, turns to John and says, “Oh dear, this approach really isn’t what we had in mind. Sorry, John, but I’....TS


  

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