029: Thou shall reward typefaces that work well as body copy with long-term commitments

Commentary When you first start out as a professional, you find yourself drawn to numerous relationships, all with certain benefits (and drawbacks). Some may be mentoring alliances, with long-term benefits, while others carry the thrill of a whirlwind romance. As we grow into our later years, we find we are drawn to relationships that provide stability and reliability. Someone who shows up on time and always pays their bill at the bar. Later still, we notice that some people are not only the rocks in our stormy seas, but they strive to make us look better than we actually are, and often times, they succeed. It may not have the rush of the new romance, but it is far more fulfilling. If we have any sense whatsoever, we marry ourselves to these people ....JF