Page Basics

If you represent a company, organization, or professional group of some kind, you can create a presence on Facebook. Unlike individual profile pages, however, you need to create a special page—one that starts with a capital P. Facebook Pages are designed specifically for professional use and are completely separate from profile pages. A Page is a great way for fans to find you or your brand and spread the word about upcoming events, news, and information. Pages are a tool for connecting directly with customers or an audience, and even attracting future fans or buyers. Facebook members can choose to be fans or supporters of Pages.

Pages are an ideal public relations/marketing tool for the following:

• Public figures, such as politicians and government officials