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Chapter 4. Frame Your Message > Leverage the 1-3-9-27 Formula to Structure Cont...

Leverage the 1-3-9-27 Formula to Structure Content

Math may not have been your favorite subject in school, but when it comes to structuring complex content, a simple mathematical model can be your friend. That model is 1-3-9-27. This doesn’t stand for a multiplication equation; it represents a format you can use to organize even the most detailed communication.

Here’s what it looks like:


  

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