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Chapter 9. Measure Effectiveness > Checklist for Measuring Communication Effect...
Checklist for Measuring Communication Effectiveness
| ✓ | Consider five dimensions—participation, satisfaction, understanding, belief, and action—when measuring communication effectiveness. |
| ✓ | Focus your survey on just a few key areas you can act upon. |
| ✓ | Make survey questions clear and concrete. |
| ✓ | Communicate the purpose of your research to encourage buy-in. |
| ✓ | Consider a sample instead of asking all employees to participate. |
| ✓ | Analyze your findings by taking the time to draw conclusions and look for patterns. |
| ✓ | Share the results of your survey as well as action steps you intend to take. |
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