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| ✓ | Decide what you want your employees to know—to understand—or do at the start of each HR communication project. |
| ✓ | Clarify your goal and up to three objectives for your project. Specify how you’ll measure success for each objective you set. |
| ✓ | Identify what you want to get out of the project on a personal level (such as what developmental experience you want to have). |
| ✓ | Create a simple project plan to help organize and manage your project. |
| ✓ | Invest in the time needed to do research up front and to get feedback on complex communications through focus group tests. |
| ✓ | Develop a budget for your project that appropriately reflects the importance of the message and the importance of your objectives. |
| ✓ | Summarize what you’re doing by identifying the who, what, when, where, why, and how. Then express the results in a single sentence or paragraph. |