4. Frame Your Message

In this chapter, you learn

• How to “frame” your message: organize it in a way that meets employees’ needs and helps them understand how the pieces fit

• Why the way you communicate with employees needs to be different from how you pitch programs to management

• How to leverage techniques from Hollywood to distill your message

• What the old-fashioned telegram can teach us about structuring content

• How to use a mathematical formula—1-3-9-27—to organize communication