10. Design Principles: Bring Focus to Your Design Decisions

The stage is set and it’s time to move into the meaty part of the design process. Maybe you’re starting with a blank screen. Or maybe, with a screen that’s so full to bursting that you don’t know where to begin to cut down on all the elements screaming for attention.

The good news is that there are many accepted principles in the field of design that can serve as a starting point for you. The challenging (but fun) news is that every design problem has something unique about it and should have a unique solution. Understanding common design principles, and creating your own, will help you create and maintain a design vision that can be used to keep your designs simple, targeted, and engaging as you move from conceptual design to implementation.