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About UX Designers

Although curiosity, passion, and empathy are traits that user experience designers share, there is also a desire to achieve balance. We seek out a balance, most notably between logic and emotion, like Spock and Kirk, or Data and Data in that episode where his emotion chip overloaded his positronic relays.

You get the idea.

To create truly memorable and satisfying experiences, a UX designer needs to understand how to create a logical and viable structure for the experience and needs to understand the elements that are important to creating an emotional connection with the product’s users.

The exact balance may shift according to the product. An ad campaign for a child’s toy will have a different balance than an application for tracking patient information at a hospital. A product designed without understanding the need for both is likely to miss opportunities for a truly memorable experience—and the resulting benefits to the company behind the product.


  

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