A Project Guide to UX Design: For user experience designers in the field or in the making, Second Edition > 7. Personas: Find the Best Way to Put Your Team—or Your Client—in Your Users’ Shoes

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A Project Guide to UX Design: For user experience designers in the field or in the making, Second Edition

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Table of Contents

Title Page

Praise for A Project Guide to UX Design

Acknowledgments

Contents

Introduction

1. The Tao of UXD: Curiosity Meets Passion Meets Empathy

2. The Project Ecosystem: Planning for Project Needs, Roles, and Culture

3. Proposals for Consultants and Freelancers: A Guide for Those in the Business Who Also Manage Their Own Business

4. Project Objectives and Approach: Know Which Star to Navigate By

5. Business Requirements: Know the Problem Before You Create the Solution

6. User Research: Get to Know the Guests You’re Inviting to the Party

7. Personas: Find the Best Way to Put Your Team—or Your Client—in Your Users’ Shoes

What Are Personas?

Why Create Personas?

Finding Information for Personas

Creating Personas

Advanced Personas

Guerrilla Personas: The Empathy Map

Final Thoughts on Personas

8. Content Strategy: More Than Words

9. Transition: From Defining to Designing: Time to Visualize, Prioritize, and Plan

10. Design Principles: Bring Focus to Your Design Decisions

11. Site Maps and Task Flows: Structuring Your Project from Here to There and Back Again

12. Wireframes and Annotations: Design and Direction—Before the Visual Design Begins

13. Prototyping: Breathing (Some Sort of) Life into Your Designs

14. Design Testing with Users: Break Away from What You Think You Know—And Find Out How They Think

15. Transition: From Design to Development and Beyond: Where Do We Go from Here?

16. A Brief Guide to Meetings: Be Aware of the Basics of Holding Good Meetings

Index

7 Personas Find the Best Way to Put Your Team-- or Your Client--in Your Users' Shoes Personas are often a topic of debate among user expe- rience practitioners. Opinions range from how much

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