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1. Understanding Social Mood - Pg. 11

1 Understanding Social Mood From watching CNBC or reading The Wall Street Jour- nal, it would be easy to conclude that it is the economy or cor- porate earnings that move the market. On any given day you might hear that stocks rose on a better than expected employ- ment figure, while on another day stocks' fall is attributed to a drop in profitability at Research in Motion or some other company. Something had to make the market go up or down, and there are plenty of confident pundits and journalists whose job it is every day to tell us just what that specific something