C hapter 2 · h orizon p referenCe : h ow M ood a ffeCts o ur d eCision M aking 45 Logical Decision Making in Periods of Falling Social Mood Whereas rising mood and improving Horizon Preference act like a positive flywheel, declining mood and deteriorating Horizon Preference serve more as a fly in the ointment. Specifically, during periods of falling mood our decisions reflect the following: · Shorter and shorter time horizons and a mounting sense that things are temporary (time) · Greater physical contraction and rising nationalism/ localism (physical) · Rising exclusionism, scrutiny, selfishness, and discom- fort with complexity, size, and innovation (relational)