One Final Thought

Before moving on to Chapter 1, “Understanding Social Mood,” though, I want to pause and put right on the table the fundamental question of “causation” and the idea that changes in mood naturally “cause” us to do things we didn’t even know we were going to do.

To be perfectly clear, when I first started looking at socionomics, not only did I not believe it, I didn’t want to believe it. As I offered earlier, the idea that changes in mood could move the market higher or lower ran counter to everything I thought I had witnessed in my 25 years in the financial services industry. There was no way socionomics could be right.

Today I firmly believe mood drives the market. In the chapters ahead, I explain why.