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Often, a complex text effect will involve building a graphic around it as part of the whole theme. This is an effect I saw for the new The Three Musketeers movie, and it demonstrates how to build elements from photos and graphics that cater to the text, which creates the overall theme for the title effect.
STEP ONE:
We’ll start by creating the back-ground to build the effect on top of. So, open the texture file shown here, which will be the base texture for the design. Press Command-A (PC: Ctrl-A) to select the entire image, and then press Command-C (PC: Ctrl-C) to Copy it. Go under the File menu, choose New, and create a new document that is 13 inches wide by 7 inches tall at 100 ppi. Now, press Command-V (PC: Ctrl-V) to Paste the texture into the new document.