3. The Elusive WOW! Factor: Design Effects

As a designer, you’re always seeking that “Eureka!” moment that grabs you in an instant and shoots a feeling through your spine that lets you know that: a) you need to see a chiropractor soon, or b) you’ve discovered that elusive WOW! factor. It’s that moment when you see a spark of an idea that tells you you’re on the right track. Unfortunately, there’s no formula for getting that WOW! factor every time. It really depends on the designer and how much you choose to see. The best I can do here is present you with some strategies that will kick-start your creative mind in the hopes that, along the way, you’ll see that spark that sets you off on your own creative journey into the unknown. Lately, it seems to be the road less traveled by many ....