Customizing Your Public Profile and URL

LinkedIn makes a public version of your profile available to all web users, regardless of whether they’re LinkedIn members or connected to you. When someone searches your name on Google or Yahoo!, for example, the public version of your profile appears in search results. Although a public profile is a great way to promote your career and gain visibility, it isn’t for everyone. Don’t worry. You have control over exactly what others can view on your profile. You can even hide your profile from public view if you choose.

Customizing Your Public Profile URL

By default, your public LinkedIn URL looks something like this: http://www.linkedin.com/pub/patrice-rutledge/13/521/845. The numbers in this URL address aren’t very user-friendly, however, so customize your public profile URL to something easier to remember, such as www.linkedin.com/in/patriceannerutledge, by following these steps: