Practice #1: The PR Policymaker

The PR Policymaker spearheads and participates on a team of social media visionaries and strategists in the organization. As a member of the Social Media Core Team, the practice includes conducting social media audits, establishing policy goals and objectives, guiding the team policy development process, communicating policies to employees, and measuring policy compliance. The PR Policymaker creates and maintains the social media policy to protect the reputations and the privacy of the company, its employees, and the public.