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10. The Future of PR and Social Media > Practice #4: The Communications (COMMS)...

Practice #4: The Communications (COMMS) Organizer

The Communications (COMMS) Organizer develops a more structured and productive approach to internal communications and collaboration in departments and between departments in the organization. Taking a strategic approach to collaboration requires a plan that gathers customer intelligence and routes it to the appropriate professionals in the company, develops content curation by taking a two-prong approach, creates departmental as well as universal employee content-sharing processes, maps to a better system to host social media account information, and finally, creates innovative ways to educate employees on new procedures.


  

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