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3. New Practice #3: The PR Technology Tester > Social Media Influence Tools

Social Media Influence Tools

When you discuss online influence or social media influence, from a technology standpoint, it’s an algorithm that helps you to capture the most powerful people in your network. However, there are different algorithms based on the tools you choose. For example, one influence tool might calculate variables including reach, amplification probability, and overall network influence (Klout). Another tool might measure different criteria, such as impact, engagement, clout, signal, and the velocity, which you share (Twitalyzer). Another tool may focus on reach, resonance, and relevance (Traackr). These are few of the many influence tools available for you to use in your research process to identify people who can help to share your company’s content as potential brand champions.


  

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